On premise Vs. Cloud based Dialer software

How To Choose The Right Dialer Software?

Are you struggling to keep your call center agents productive and efficient? Have you noticed a significant amount of idle time during operations? In today’s fast-paced business environment, these challenges can be mitigated by choosing the right dialer software. Did you know that businesses using automated dialer software report up to a 300% increase in agent talk time and a 50% reduction in idle time?

Dialer software significantly enhances call center efficiency and productivity by automating the dialing process, ensuring agents spend more time engaging with customers and less time waiting. The right dialer can dramatically impact survey results and streamline time management. This blog will guide you through understanding dialer software, hosting options, types of dialers, and essential factors to consider when choosing the right dialer for your organization.

Read More: Contact Center Workforce Management: Meaning and Benefits

Understanding Dialers

A dialer is an automated system used in call centers to initiate outbound calls. Its primary functions include automatically dialing phone numbers, managing call lists, and connecting live calls to available agents. They reduce the manual effort involved in making calls, thereby increasing the efficiency and productivity of call center agents.

Benefits of Using a Dialer in Call Centers

  • Reducing Costs: Automating the dialing process reduces the need for manual intervention, lowering operational costs.
  • Minimizing Human Error: Automated dialers ensure accurate dialing, reducing the chances of misdials.
  • Improving Efficiency: They significantly cut down on idle time, allowing agents to focus on live calls and improving overall efficiency.

Hosting Options for Dialers

Choosing the right hosting option for your dialer software is crucial for ensuring that it meets your business’s specific needs. The two primary hosting options are on-premise dialers and cloud-based dialers. Each has its own set of advantages and considerations.

On-Premise Dialers

  • Installation and Initial Investment: On-premise dialers are installed locally on the organization’s own hardware and infrastructure. This option requires a significant initial investment in servers, software licenses, and IT infrastructure. However, once the initial setup is complete, the ongoing costs tend to be lower compared to cloud-based solutions.
  • Data Security and Control: One of the key benefits of on-premise dialers is the robust security and control they offer over data. Since the data is stored on the company’s own servers, it is easier to implement stringent security measures and comply with industry-specific regulations. This is particularly important for industries that handle sensitive information, such as healthcare and financial services.
  • Customization and Control: On-premise dialers provide greater customization options and control over the software. Businesses can tailor the dialer to meet their specific requirements and integrate it deeply with existing systems. This flexibility can be a significant advantage for companies with complex workflows or unique needs.
  • Limitations: Flexibility and Scalability: While on-premise dialers offer high levels of control and security, they often lack the flexibility and scalability of cloud-based solutions. Scaling up requires additional hardware purchases and infrastructure upgrades, which can be time-consuming and costly. Additionally, on-premise systems may require dedicated IT staff to manage and maintain the infrastructure.

Cloud-Based Dialers

  • Flexibility and Scalability: Cloud-based dialers operate through the internet, making them highly flexible and scalable. They can be easily scaled up or down based on business needs, without the need for significant hardware investments. This makes them ideal for businesses that experience fluctuating call volumes or seasonal peaks.
  • Cost-Effectiveness: Cloud-based dialers offer month-to-month payment options, which can be more cost-effective for many businesses. There is no need for a large upfront investment in hardware, and the ongoing maintenance costs are generally lower. This subscription-based model allows businesses to pay only for the resources they use.
  • Minimal Maintenance: One of the major advantages of cloud-based dialers is the minimal maintenance required. The service provider handles all software updates, security patches, and infrastructure management, freeing up internal IT resources. This ensures that the dialer is always up-to-date with the latest features and security measures.
  • Integration and Accessibility: Cloud-based dialers are typically easier to integrate with other software solutions, such as Customer Relationship Management (CRM) systems and marketing automation tools. They can be accessed from anywhere with an internet connection, providing greater flexibility for remote and distributed teams.
  • Security and Compliance: While cloud-based dialers may not offer the same level of control as on-premise solutions, reputable providers implement robust security measures to protect data. They often comply with industry standards and regulations, such as GDPR and HIPAA, ensuring that sensitive information is handled securely.
  • Reliability and Downtime: Cloud-based dialers often boast high reliability and uptime due to their distributed architecture and redundant systems. However, they are dependent on internet connectivity. Any issues with the internet can affect the performance and accessibility of the dialer, which is an important consideration for businesses in areas with unreliable internet service.

Making the Right Choice: Best Dialer Software

When deciding between on-premise and cloud-based dialers, consider the following factors:

  • Initial and Ongoing Costs: Evaluate your budget for initial setup and long-term maintenance.
  • Security and Compliance Needs: Assess the level of control and security required for your industry.
  • Scalability Requirements: Consider how quickly and easily you need to scale your operations.
  • IT Resources: Determine the availability of internal IT staff to manage and maintain the system.
  • Integration Needs: Identify the systems and tools that need to integrate with the dialer.
  • Flexibility and Accessibility: Evaluate the need for remote access and flexibility in your operations.

Types of Dialers and Their Benefits

Different types of dialers serve various business needs. Understanding the specific benefits of each type can help in selecting the right one for your call center.

Preview Dialer

Preview dialers allow agents to review customer information before making a call. This is particularly beneficial for complex sales or technical support scenarios where understanding the customer’s history is crucial.

  • Benefits:
    • Allows personalized interactions.
    • Ideal for complex sales or technical support.

Predictive Dialer

Predictive dialers use algorithms to predict agent availability and optimize the dialing process. They are ideal for high call volume environments as they minimize downtime and maximize agent talk time.

  • Benefits:
    • Increases call connect rates.
    • Reduces agent idle time.

Power Dialer

Power dialers automatically dial multiple numbers and connect agents to live calls. This type is perfect for outbound sales campaigns with high call volumes, ensuring continuous agent engagement.

  • Benefits:
    • Maximizes agent productivity.
    • Ideal for high-volume outbound sales.

Hybrid Dialer

Hybrid dialers combine the features of predictive and preview dialers, offering a balance between efficiency and personalization. They are suitable for handling high call volumes while maintaining a personalized approach.

  • Benefits:
    • Combines efficiency with personalized service.
    • Adaptable to various call center needs.

Factors to Consider When Choosing a Dialer

Industry or Business Type

Choosing the right dialer software often starts with understanding the specific needs of your industry or business type. Different industries have unique requirements and regulations that must be met. For instance:

  • Healthcare Call Centers: These call centers often deal with sensitive patient information and must comply with strict privacy regulations such as HIPAA. Dialers used in this industry need robust security features and compliance capabilities.
  • Telemarketing Centers: These centers prioritize high call volume and efficiency. Predictive and power dialers are ideal as they maximize agent talk time and reduce idle time.
  • Customer Service Centers: A preview dialer can be beneficial here, allowing agents to review customer information before making a call, thus enhancing the quality of service.
  • Financial Services: Compliance with regulations such as the TCPA is critical. Dialers for this industry need to include features that ensure adherence to these legal requirements.

Call Volume

The daily call volume is a critical factor in selecting the appropriate dialer.

  • High Call Volume: Predictive and power dialers are designed to handle a large number of calls efficiently. Predictive dialers use algorithms to minimize downtime by dialing multiple numbers and connecting agents only to answered calls. Power dialers, on the other hand, automatically dial numbers and connect agents immediately when a call is answered.
  • Low to Moderate Call Volume: Preview dialers are more suitable for environments with lower call volumes. They allow agents to preview customer information before dialing, which is ideal for more personalized or complex interactions.

Call Center Size and Number of Agents

The size of your call center and the number of agents also influence the choice of dialer:

  • Large Call Centers: Predictive dialers are often the best fit for large call centers with many agents, as they optimize the dialing process to ensure agents are constantly engaged with live calls.
  • Small to Medium Call Centers: Smaller call centers may benefit from hybrid or preview dialers, which offer a balance of efficiency and personalized customer interaction. Hybrid dialers combine the features of predictive and preview dialers, making them versatile for varying call volumes and types of interactions.

Demographic of Audience

Understanding your audience is essential for selecting the right dialer:

  • Time Zones: If your call center serves customers across multiple time zones, it’s crucial to choose a dialer that can manage and optimize call scheduling. This ensures calls are made at appropriate times, increasing the likelihood of successful interactions.
  • Customer Preferences: Some customers may prefer calls during specific hours or days. A dialer with advanced scheduling capabilities can cater to these preferences, enhancing customer satisfaction.

Regulatory Compliances

Compliance with legal and regulatory requirements is a non-negotiable aspect of choosing a dialer:

  • Do Not Call (DNC) List: Ensure the dialer can automatically check numbers against the DNC list to avoid violations.
  • Telephone Consumer Protection Act (TCPA): Dialers must include features that prevent calls during restricted hours and ensure customer consent for automated calls.


Scalability is essential for growing businesses:

  • Future Growth: Choose a dialer that can scale with your business. This includes the ability to handle increased call volumes and additional agents without compromising performance.
  • Peak Seasons: The dialer should be able to accommodate seasonal peaks in call volume, ensuring smooth operations during high-demand periods.


A flexible dialer platform can adapt to your business’s changing needs:

  • Multiple Dialing Modes: Look for a dialer that integrates various dialing modes, such as predictive, preview, and power dialing. This flexibility allows you to switch between modes based on campaign requirements.
  • Customization: The ability to customize dialing parameters and workflows can enhance the effectiveness of your call center operations.

Reporting and Analytics

Comprehensive reporting and analytics features are crucial for monitoring and improving performance:

  • Performance Evaluation: Detailed reports on call metrics, agent performance, and campaign success help in evaluating and optimizing call center operations.
  • Data-Driven Decisions: Analytics provide insights that enable data-driven decision-making, leading to improved strategies and outcomes.

Integration Capabilities

Seamless integration with other systems is vital for efficient operations:

  • Customer Relationship Management (CRM): Ensure the dialer can integrate with your CRM system for smooth data flow and enhanced customer interactions.
  • Other Software: Integration with other tools, such as marketing automation platforms or helpdesk systems, can further streamline processes and improve efficiency.

Training and Support

Vendor-provided training and support are essential for a successful implementation:

  • Training: Comprehensive training ensures that your team can effectively use the dialer software, maximizing its benefits.
  • Support: Reliable customer support from the vendor is crucial for troubleshooting issues and ensuring smooth operation. Look for vendors that offer ongoing support and regular updates.


Choosing the right dialer software is essential for optimizing call center performance. By considering factors such as industry needs, call volume, compliance, scalability, flexibility, and integration capabilities, you can make an informed decision. The right dialer will enhance productivity, reduce costs, and improve customer satisfaction.

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