Reaching Gen Z: Why TikTok Messaging Matters for Your Business
How do businesses engage a generation that values authenticity and creativity? For Gen Z, traditional marketing methods aren’t as effective. This generation, born between the mid-1990s and early 2010s, is known for its preference for instant, dynamic communication. With over 60% of Gen Z using TikTok daily, businesses need to rethink how they connect with […]